Video Archive – The Conference by Media Evolution theconference@mediaevolution.se https://videos.theconference.se Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Video Archive – The Conference by Media Evolution Videos generated by Media Evolution Media Evolution is a membership organization that help media industries to innovate and grow. The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year. http://www.mediaevolution.se media, music, games, publishing, future, social, tv, film, 334841 episodic no https://videos.theconference.se/files/rv0.0/sitelogo.gif https://videos.theconference.se http://videos.theconference.se/david-gram-increasing-the-longevity-of <p><br><b>"We are like mad scientists that are allowed to experiment."</b><br><br>How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?&nbsp;<br><br><i>David Gram, Marketing Director of Lego Group's Future Lab</i>, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about.&nbsp;</p><p><a href="http://videos.theconference.se/david-gram-increasing-the-longevity-of"><img src="http://videos.theconference.se/9826383/10156303/f0471f290efc282d425517d565196173/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156303 Tue, 19 Aug 2014 18:53:21 GMT David Gram - Increasing the Longevity of Content "We are like mad scientists that are allowed to experiment."How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?David Gram, Marketing Director of Lego Group's Future Lab, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about. "We are like mad scientists that are allowed to experiment."How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?David Gram, Marketing Director of Lego Group's Future Lab,... Video Archive – The Conference by Media Evolution 20:55 <p><br><b>"We are like mad scientists that are allowed to experiment."</b><br><br>How to create a longevity in a product that was invented 80 years ago? And how to still stay relevant in the ever changing world?&nbsp;<br><br><i>David Gram, Marketing Director of Lego Group's Future Lab</i>, speaks about his experience of Intrapreneurship within the Lego Group. With this approach, it is always a challenge to stay true to the core values and be a rebel at the same time. You have to accept that people will hate your project in the beginning, because that's what the invention of future play is about.&nbsp;</p><p><a href="http://videos.theconference.se/david-gram-increasing-the-longevity-of"><img src="http://videos.theconference.se/9826383/10156303/f0471f290efc282d425517d565196173/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 increasing the longevity of content http://videos.theconference.se/qa-increasing-the-longevity-of-content <p>Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.<br><br>Evan Sandhaus will talk about how The New York Times is working to utilize its vast archive in their daily news work.<br><br><a href="http://www.theconference.se/speakers/david-gram/">David Gram</a>, Marketing Director, Lego<br>David Gram will talk about how companies can breakout out of old habits to meet future challenges and disruptions in an agile, nimble and fast manner, minimizing risk and maximizing learning.<br><br>When user behavior and distribution channels change, content creators strategies have to change as well. There has been a change in the media industries for a long time now. It’s been big and it’s a big challenge for media creators and owners to find ways to figure out new models.<br><br>It seems like longevity is increasingly important to what we create. This is a session on how we can create products that are valuable to people for a long time and what strategies to use to stay in fans’ and customers’ minds not only on the day of your big release.</p><p><a href="http://videos.theconference.se/qa-increasing-the-longevity-of-content"><img src="http://videos.theconference.se/9826383/10156302/cb0ff1ab5edfaa8b25ec323cbcd1bcd3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156302 Tue, 19 Aug 2014 18:47:57 GMT Q&A - Increasing the Longevity of Content Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.Evan Sandhaus will talk about how The New York Times is working to utilize its vast archive in their daily news work.David Gram, Marketing Director, LegoDavid Gram will talk about how companies can breakout out of old habits to meet future challenges and disruptions in an agile, nimble and fast manner, minimizing risk and maximizing learning.When user behavior and distribution channels change, content creators strategies have to change as well. There has been a change in the media industries for a long time now. It’s been big and it’s a big challenge for media creators and owners to find ways to figure out new models.It seems like longevity is increasingly important to what we create. This is a session on how we can create products that are valuable to people for a long time and what strategies to use to stay in fans’ and customers’ minds not only on the day of your big release. Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.Evan Sandhaus will talk about how The New York Times is working to utilize its vast... Video Archive – The Conference by Media Evolution 02:33 <p>Scott is going to share insights on how music is being consumed and what all content creators can learn from the change in new release tactics artists are pursuing.<br><br>Evan Sandhaus will talk about how The New York Times is working to utilize its vast archive in their daily news work.<br><br><a href="http://www.theconference.se/speakers/david-gram/">David Gram</a>, Marketing Director, Lego<br>David Gram will talk about how companies can breakout out of old habits to meet future challenges and disruptions in an agile, nimble and fast manner, minimizing risk and maximizing learning.<br><br>When user behavior and distribution channels change, content creators strategies have to change as well. There has been a change in the media industries for a long time now. It’s been big and it’s a big challenge for media creators and owners to find ways to figure out new models.<br><br>It seems like longevity is increasingly important to what we create. This is a session on how we can create products that are valuable to people for a long time and what strategies to use to stay in fans’ and customers’ minds not only on the day of your big release.</p><p><a href="http://videos.theconference.se/qa-increasing-the-longevity-of-content"><img src="http://videos.theconference.se/9826383/10156302/cb0ff1ab5edfaa8b25ec323cbcd1bcd3/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 increasing the longevity of content http://videos.theconference.se/evan-sandhaus-how-to-archive-content <p><br><b>"Our relationship with the past has started to change."</b><br><br><i>Evan Sandhaus&nbsp;</i>presents the future of the past told through the lens of the <i>New York Times</i> archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.&nbsp;<br><br>Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.&nbsp;</p><p><a href="http://videos.theconference.se/evan-sandhaus-how-to-archive-content"><img src="http://videos.theconference.se/9826383/10156298/89e38eb4819f011a9a06303d19456e2c/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156298 Tue, 19 Aug 2014 18:45:54 GMT Evan Sandhaus - How to archive content "Our relationship with the past has started to change."Evan Sandhauspresents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation. "Our relationship with the past has started to change."Evan Sandhauspresents the future of the past told through the lens of the New York Times archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times... Video Archive – The Conference by Media Evolution 21:03 <p><br><b>"Our relationship with the past has started to change."</b><br><br><i>Evan Sandhaus&nbsp;</i>presents the future of the past told through the lens of the <i>New York Times</i> archive. He talks about the challenges of how to digitally manage the 46,595 issues that New York Times has produced since 1851.&nbsp;<br><br>Let's face it: users don't have the time and inclination to find their way through the 163 year-old archive. Hence, the New York Times has found a way to successful digital archiving, based on three pillars: distribution, discovery and curation.&nbsp;</p><p><a href="http://videos.theconference.se/evan-sandhaus-how-to-archive-content"><img src="http://videos.theconference.se/9826383/10156298/89e38eb4819f011a9a06303d19456e2c/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 increasing the longevity of content newyork http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time <p><br><b>"We are not the ones consuming information, information is consuming us."</b><br><br>We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.&nbsp;<br><br>Coming from the music industry, <i>Scott Cohen, founder of The Orchard</i>, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?</p><p><a href="http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time"><img src="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> http://videos.theconference.se/photo/10156284 Tue, 19 Aug 2014 18:43:03 GMT Scott Cohen - How to keep users engaged over time "We are not the ones consuming information, information is consuming us."We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.Coming from the music industry, Scott Cohen, founder of The Orchard, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content? "We are not the ones consuming information, information is consuming us."We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with... Video Archive – The Conference by Media Evolution 15:35 <p><br><b>"We are not the ones consuming information, information is consuming us."</b><br><br>We live in a world that is information rich, which empowers not only professionals but also everybody to create content. This means that we are now competing on with user-generated content and time.&nbsp;<br><br>Coming from the music industry, <i>Scott Cohen, founder of The Orchard</i>, gives an insight into how to navigate today's jigsaw puzzle of micro content. He explains that we have to ask ourselves a different question, namely how to make people addicted to your content?</p><p><a href="http://videos.theconference.se/scott-cohen-how-to-keep-users-engaged-over-time"><img src="http://videos.theconference.se/9826383/10156284/f8db574dec3fc9ac61a2af21f96e50d4/standard/download-1-thumbnail.jpg" width="600" height="338"/></a></p> 2014 increasing the longevity of content